Branding & Strategy

A logo is the face of a brand; strategy defines what it says and why people should choose it. Our brand strategy work clarifies your positioning, voice and messages to create a foundation for all your communication.

What we do

• Brand workshop and stakeholder interviews
• Competitor and market positioning analysis
• Value proposition and differentiating messages
• Brand voice and tone guidelines
• Naming and tagline work
• Message architecture for websites and campaigns

Who is it for?

Businesses launching a new brand or product, struggling to stand out from competitors or repositioning during a growth phase.

Strategy becomes visible through brand identity design and is rolled out with digital marketing consultancy.

Frequently asked questions

Is brand strategy the same as brand identity?

No. Strategy defines what the brand says and to whom; identity is the visual expression of that.

What do we receive at the end?

A strategy document with decisions on positioning, messages and brand voice that your team and agencies can use.

To discuss your project, get in touch or try our price calculator.